Hey friends, we've got something new brewing...

Meet our latest designs: Coffee for Daze — because sometimes even five cups won't keep you awake.

You know that friend who can down an espresso at 9pm and still sleep like a baby? Well, that's our founder — Mr. Prodigal himself. This guy can sip his way through cup after cup, but caffeine just doesn't seem to register. He's living proof that some of us coffee lovers are just built different when it comes to tolerance.

We've been sketching this design for weeks, inspired by the man himself and everyone who's ever said "coffee doesn't affect me" while nursing their fourth flat white or filter coffee of the day. If you're someone who can drink many cups and still catch a perfect nap afterward, this one's definitely for you.

Here's what you need to know:

Preorder starts today for newsletter subscribers at the early bird price of $25 (opens to public and socials tomorrow, regular price $30 from August 2nd)

Available in:

• Classic black with white print (Mr. Prodigal's daily uniform — the man only wears black, so we made sure he could rock this design every day to work)

• Clean white with black print

Timeline:

• Orders ship out: August 5th

• Self-collect from Sen by Prodigal Co: From August 2nd

• Also launching at MAD Market on August 2nd

The design features our sleepy founder in his natural state — coffee cup in hand, completely unbothered by caffeine, just living his best drowsy life. It's that perfect contradiction we all know too well, and honestly, pretty accurate to real life around here.

Whether you're Team "Coffee is Life" or Team "Coffee is Just Tasty Water," this shirt gets it. Sometimes the ritual matters more than the buzz.

Ready to snag yours at the preorder price? Hit reply and let us know which color you're after, or ORDER online here.

We're excited to share these — they've been a team favorite since the first sketch.

Cheers (and maybe a nap),
The folks at Prodigal Co.